The story of Magneto begins with curiosity. Our team is constantly striving to develop the highest quality products, with game-changing technologies, at a rate that lets everyone enjoy skating as much as we do. All of our products are designed in Carlsbad, California, a sunny sanctuary with a legacy for skate and surf culture.

California-Inspired longboards and skateboards designed by skaters are available in our store. The Hana Collection, featured in the headlines, is inspired by the dark sand beaches along the road to Hana in Maui. All of the decks are made with a beautiful laminated stained bamboo. Each deck is designed to best serve different styles of riding. The simple, surf style, graphics on the top and bottom of the decks are burned into bamboo layers with a laser. Grip tape is replaced by a sand grit finish which shows off the beautiful bamboo while still providing enough grip for your feet.

The 42" Twin Hana longboard was designed as a cruiser board that you could also freestyle with. This is a great option for a new skater looking to start cruising and the experienced rider looking to crush. The 32" wheelbase on the Hana Twin longboard is a happy medium for living carves and turns while maintaining nice flexibility.

The 42" Cruiser Hana longboard was designed as a cruiser board that you could also dance and freestyle with. This is a great option for a new skater looking to start cruising and the experienced rider looking for a lively ride. The 34" wheelbase on the Cruiser is nice and long for added stability and the maximum flexibility in the Hana collection.

The 42" Pintail Hana longboard was designed as the ultimate stylish cruiser board. If you're looking to cruise on a longboard, the Hana Pintail board is a sure bet. The classic pintail shape of this board makes it ideal for cruising around town in style.

The Short Pintail Hana longboard was designed as the ultimate stylish cruiser board. This board is 36 inches long which is a full 6 inches shorter than the other boards in the Hana collection. These makes it a lot easier to handle and carver. It's also a great option if you need something portable or have trouble handling the longer 42 inch boards.

All of our boards are designed by skaters and inspired by our location in Southern California, the birthplace of longboarding. Many of our design cues come from the local surf culture and natural materials, we let the simple aesthetics shine on their own. We also prioritize our customer service and want you to be completely stoked with your new board.

The 42" Hana Cruiser longboard is for cruising first but can also be used for some light free style and dancing. The cutout deck design removes any possibility for wheel bite while in the deepest of turns. The 42 inch long and 9 inch wide deck, a little narrower than others in the collection, makes the board super flexible. It also has a very subtle W-concave that locks your feet into the board but isn't too deep to be uncomfortable while cruising.

The boards feature an 8 layer laminate with a hard maple core and a beautifully stained striped bamboo top and bottom sealed with a sand grit finish to show off the beauty of the bamboo. With laser etched graphics, these boards were inspired by the beach and designed for Cruising and Freestyle. High quality 70mm Shore 78A wheels provide a smooth ride on a variety of surfaces.

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